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In their conversation, Rice lays out how partnership with Snap was an important component of sendit’s success.

(To see the interview, please visit our 2021 Snap Partner Summit recap which includes breakout sessions featuring partners like sendit, Givingli, Voodoo and many others). The integration enables Snapchatters to challenge their friends to fun games played out within Snap’s camera.Īt our 2021 Snap Partner Summit, sendit’s CEO, Hunter Rice, sat down with Seema Puthyapurayil, Manager of Partner Engineering at Snap. With Dynamic Lenses, sendit rose to the top of the app store, generating one million app installs in its first month after launch. The app took a chance on Snapchat by becoming one of the earliest publishers of Lens Games. Sendit became an early publisher of Lens Games on Snapchat using Snap Kit One of the apps that we think is getting great engagement is sendit. Growing audience is extremely important and when paired with an engaging user experience, you have a huge success on your hands. We wrote about building audiences efficiently by keeping an eye on Customer Acquisition Costs earlier this summer.

In other words, if you are a non-gaming app pursuing monetization through in-app purchases, engagement is everything.Īpps seeking advertising revenue face a different challenge that is more aligned to growing audiences efficiently. Not only must they win the subscription, app makers must then continuously prove the value of the subscription. This means there’s a lot of pressure on app makers to retain users, offer compelling experiences, drive virality, attract multiple log-ins per day, and increase session lengths. About 85% of non-gaming apps offer subscriptions which account for approximately three quarters of total revenue for non-gaming apps. Many publishers have turned toward subscriptions. As such non-gaming apps face a much greater challenge monetizing as they pursue smaller available wallets. Users are spending more time in the apps they already enjoy and are spending more money.Īccording to Sensor Tower, the mobile app experts, two-thirds of app revenue is generated by mobile games. Their Q2 estimates show consistent levels of downloads but increasing user engagement in apps.

We’ve seen a lot happen in the industry this year which is why we’re talking about great apps getting great engagement.Īccording to the market intelligence provider, App Annie, consumer spending in apps set an all-time quarterly record during the second quarter of 2021 reaching $34 billion. Snap Kit helps our partners enable safe logins, helps users share visual communication, and makes apps more delightful. Since we launched Snap Kit, over 1,000 developers have brought their apps to life with the best of Snapchat. That depends entirely on an app’s goals, which might range from boosting monetization, to increasing time spent, or even climbing to the top of the app store.

Initially, it was suggested focus on how powerful the API was - but I instead counseled us to double down on how secure and safe this was for our community’s privacy! We pivoted the campaign accordingly - which resulted in hundreds of organically-earned articles around the world praising our priority for privacy.ĭuring this campaign, I scripted and storyboarded the Snap Kit teaser video, served as creative director for the the launch of the Snap Kit website and sub-brand as a whole, and helped shape the UI / UX experience of the API tool itself.We are often asked by our partners, “what works best? What should we build to drive engagement?” It was a very sensitive project - this was months after Facebook’s user privacy scandal, which made it a very trepidatious time to unveil the same kind of toolkit that was central to that entire affair. I was brought on early with the product designers to develop its brand, aesthetic, and how we plan to talk about it to the world. In 2018, Snap released Snap Kit: its first open API developer tool kit.